Vocento - ABC
Design, illustration, and editing of all visual elements for the topic 'Proximity, Trust, and Economic Boost: Why the Return of Business Travel is Important'. Client Buena energía, Vocento.
In the middle of the pandemic, this 'Buena energía' installment argued for the return of business travel as a driver of proximity, trust and economic momentum -- a message that needed to come across with visual optimism, not just data.
Design, illustration and editing of every visual element about why the return of business travel matters: proximity, trust and economic momentum.
I illustrated travel and professional-meeting scenes with a warm tone, using maps to reinforce the idea of connection between places and people.